Nipping at the heels of Peloton, DTC startup, MYXfitness, needed to refresh their brand and extend a new, strong, differentiating point of view throughout all of their touchpoints.
We must’ve done something right together. The brand we created — along with the sales — captured the attention of the streaming fitness pioneers at Beachbody which acquired MYX in June of 2021. That freed MYX up to hire me full time as their Director of Brand Strategy which led to tons of great work including a few TV commercials, lots of winning paid social campaigns, and CRM initiatives that created a super-engaged fanbase for the brand and its dedicated trainers.
PROVIDED
Brand strategy
Thought leadership
Creative direction
Content strategy
High-level messaging
WHAT I LEARNED
It’s great to MYX it up
