I soon got swept into the excited world of fintech. First, I took up residence at Plastiq during an extraordinary time in the well-funded, small-business-serving startup’s growth, and helped them reimagine their brand as they pivoted their business model.
Enter Tally, a very buzzy, mission-driven fintech company focused on empowering everyone to break free from debt. I helped them create a new brand foundation and strategy, and worked with their data team to establish well-informed user personas and customer journey maps.
Then came Astro Studios. A phenomenal creative director on the design side (free plug Enri Moreno Duarte) hit me up, asked me to help establish the look/feel and voice/tone for a DTC Peloton competitor called MYXfitness.
When that project was done, good work beget good work and MYX contracted with me directly to be their Fracitional Creative Director part-time — which turned into full-time, which ultimate culminated in them hiring me in-house to be their Brand Director. See more here.
